Thursday, 19 February 2015 21:06

Global Indie Music Publishing Company HoriPro Entertainment Group And L.A.-Based Sync and Marketing Firm MediaHorse Form Strategic Partnership

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Global Indie Music Publishing Company HoriPro Entertainment Group And L.A.-Based Sync and Marketing Firm MediaHorse Form Strategic Partnership - MediaHorse to Now Rep Classic, Hit Songs From Superstars Including KISS, REO Speedwagon & Marilyn Manson, For Placements Within Film, TV, Commercial and Videogame ProjectsHoriPro

HoriPro Entertainment Group, Inc., the U.S. music publishing subsidiary of Tokyo-based entertainment conglomerate HORIPRO Inc., and Los Angeles-based Media Horse, a top music licensing and creative marketing firm, today announced a long-term partnership by which to further grow the music publisher's global brand within the U.S. marketplace.

As a result of the new partnership, MediaHorse will provide HoriPro with day-to-day creative synchronization licensing representation on behalf of its wholly owned publishing catalogs. These catalogs include classic songs by such superstar artists as KISS, REO Speedwagon, Marilyn Manson, Sophie B. Hawkins and Jerry Reed, as well as a number of hit songs recorded by Blake Shelton, Christina Aguilera, Alison Krauss, Reba McEntire and Elvis Presley. MediaHorse will seek placements of these songs within motion pictures, movie trailers, TV shows, TV promos, television and web commercials, and videogames.

KISSThese songs include:

KISS: Rock and Roll All Night, Detroit Rock City, I Was Made For Lovin' You, Shout It Out Loud, Crazy Crazy Night

Reo Speedwagon: Keep On Loving You, Can't Fight This Feeling, Roll With the Changes

Marilyn Manson: The Beautiful People, The Dope Show

Sophie B Hawkins: Damn, I Wish I was Your Lover

Jerry Reed: Guitar Man, East Bound and Down

Elvis Presley: Guitar Man

Christina Aguilera: The Beautiful People (from the film "Burlesque")

Blake Shelton: Doin' What She Likes, Just Getting' Start

Alison Krauss: Forget About It, Restless

Reba McEntire: The Last One To Know, Just A Little Love, One Honest Heart

Other songs being repped by MediaHorse as a result of the new partnership with HoriPro include those from the following artists: Garth Brooks, Alice Cooper, Alabama, Bad English, Billy Ray Cyrus, Brad Paisley, Celine Dion, Cher, Chet Atkins, Crosby, Stills & Nash, Darius Rucker, Hank Williams Jr., Gretchen Wilson, Jessica Simpson, Joe Cocker, John Waite, Johnny Cash, a sample from Kanye West, Kenny Chesney, Kenny Loggins, Leann Rimes, Lee Ann Womack, Nancy Sinatra, Patsy Cline, Randy Travis, Rascal Flatts, Salt N Pepa, Tanya Tucker, The Beach Boys, The Marshall Tucker Band, The Neville Brothers, Toby Keith, Tim McGraw, Travis Tritt, Usher, Waylon Jennings and Willie Nelson.

MediaHorseIn addition to sync services, MediaHorse will develop creative initiatives by which to further exploit HoriPro's vast catalog of copyrights. MediaHorse will also assist in establishing innovative A&R strategies to help drive future growth and expand HoriPro's current roster of music artists, comprised of contemporary rock, pop and country songwriters.

"We are very excited with MediaHorse's sync strategies and their strong network within the industry," said Nobu Yamamoto, Executive Vice President, HoriPro Entertainment Group, Inc. "We are looking forward to building and growing a unique and creative partnership together."

Adds Joe Berman, Co-Founder, MediaHorse, "We are thrilled with the opportunity to work with HoriPro and their amazing catalog of copyrights.

It's comforting to know that we have found the perfect strategic partner -- one who shares our vision and is equally passionate about music."

About HoriPro Entertainment Group:

Formed in 1990 as the U.S. subsidiary of Tokyo-based HORIPRO, Inc., HoriPro Entertainment Group, Inc., is a full-service, independent music publisher. Offering songwriter development, song plugging, music licensing and first-class administration services, HoriPro Entertainment Group provides a total publishing solution for its valued clients. Working individually with each songwriter, producer, and artist from its offices located both in Nashville, TN, and Los Angeles, CA, HoriPro develops a unique roadmap to success for each of its clients.

About MediaHorse:

Formed in Los Angeles in 2010 by Shauna Krikorian and Joe Berman, MediaHorse is a music licensing and creative marketing firm specializing in the placement of music across all forms of media. In addition to producing custom music content, MediaHorse also represents a roster of both established and emerging artists, as well as award winning composers from all over the world.

Since its inception, MediaHorse has successfully placed music in countless television shows, trailers and global advertising campaigns. The company also provides consulting services for labels and music publishers, and develops and executes non-traditional marketing practices and strategies on behalf of its diverse client base.

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