BWN Music, having worked with some of the world’s biggest brands like Macys, NBC, ABC, PBS, Gibson, Virgin Mobile, Porsche, Mattel and countless others, have announced that they’re spreading their expertise into a sister company, Black Label Music.
According to the company, “Black Label is committed to creating the highest quality, custom music for commercial, branded entertainment, television, and film projects. Black Label also provides Music Supervision and a la carte Audio Branding services.”
The label is spearheaded by former BWN composer Joe Wong, and former BWN Business Manager, Kari Sharff. As the Black Label team notes, at a time when music catalogs are ever growing and multiplying, Black Label intends to secede from the business of catalog licensing by volume, and return to the sole service of creating custom compositions.
“We believe there is a resurgence of interest in high-end original music, as the catalogs continue to swell to a glut of mediocre offerings,” explains Partner/Composer Ken Brahmstedt. “While there is a place and project for all varieties of tracks and license types, we see these huge catalogs serving as the ‘fast fashion’ of music offerings -- great on-trend pieces at a bargain price; whereas Black Label is positioned to create high-end, ‘couture’ music for a wide variety of projects.”
Partner/Mixer of BWN and Partner in the new Black Label Music, Carl White notes, “I have the rare and fortunate opportunity of mixing a large number of high-end, national campaigns each year,” he says.
“It gives me a unique perspective to see the trends in terms of music that is being composed and licensed for these projects. To be able to share that with the Black Label team, I believe can only elevate our talents moving forward.”
Since the label’s launch, the team has scored adverts for major brands like Target, BMW, Subaru, Geico, JCPenny, Qdoba, and Nike, as well as a multi-spot campaign for Wrigley’s 5 Gum.
Focused on the tagline of “Life Happens in 5,” the campaign captures the exhilarating moments of teenage-hood, which is reflected in the music created by Black Label. To view spots from the campaign see "Kiss," and "Skinny Dip".