Extreme Music, a music production firm and branch of Sony/ATV Music Publishing, recently partnered with producer Steve Lindsey to create A-Tone Recordings, a record label based around music-to-video synchronization. A-Tone Recordings’ goal is to produce music with the intent to be placed in advertisements, TV, and movies, while providing music makers with greater revenue than previous licensing deals allowed for.
A-Tone’s business model attempts to create a greater revenue stream for composers, songwriters, and musicians by giving them a 50% share of master recording licensing profits. The publishing and recordings will belong to A-Tone.
Though it appears to be an innovative concept, A-Tone Recordings is not the first of its kind. Go Rogue Records, a New York City based recording company, was founded in 2014 with a focus on indie music created with film synch in mind. However, A-Tone has quickly found its way into the music supervision industry spotlight due to its connection with Sony/ATV and well-known producer, Lindsey.
A-Tone recently signed a deal to contribute to the soundtrack of the hit series Masters of Sex, proving they are ready to succeed right out of the gate. Read more about A-Tone Recordings in Ed Christman’s Billboard article.