Monday, 28 November 2016 12:36

Billboard: How "The Walking Dead" Found It's Cheerful Torture Tune - "Easy Street"

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Artists are always asking us at MusicSupervisionCentral how to write music that will get their songs synched to picture. At the top of our answer, we always tell them to start by writing what they feel, since music supervisors hone in on truly authentic music for reasons that are often unexpected.

A perfect example is the use of artist Jim Bianco's track "Easy Street" for the November 6 episode of "The walking dead" on AMC. What's most interesting for songwriters to note here is that a very dark series chose a very upbeat song for juxtaposition of what was happening onscreen. The music supervisor on the show is Thomas Golubic and his excellent SuperMusicVision team (who are profiled in the upcoming second edition of the "Music Supervision" book, coming out in Q1 of 2017).

Read the full article on how the selection was made, and an iTunes chart hit happened in the process, in Xander Zellner's Billboard article.

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Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

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